Industrial & technical B2B
Lead pipelines for industrial companies.
Your product is excellent. Your pipeline isn't. We build the whole lead flow for manufacturers and technical B2B companies, from first campaign touch to a closed deal.
15 years in-house at a global industrial company · 400+ campaigns · 20+ markets
The gap
Most agencies stop at the click. Industrial sales starts after it.
Generic agencies optimise for clicks and form fills. But industrial B2B doesn't buy from a landing page. It buys through long cycles, distributor networks, technical evaluations and multiple decision-makers. That's where most pipelines silently leak: between the campaign and the sales conversation.
New customers are scarce.
Growth leans on existing ones.
Leads come in.
They leak before sales.
Campaigns speak marketing.
Buyers speak technical.
Sales gets cold contacts.
Every deal starts from zero.
The system
One owner. The whole flow.
We design, build and run every stage, so nothing falls between vendors.
Paid and organic campaigns that speak your buyer's technical language, not generic marketing.
Focused pages built to convert technical buyers, not just collect clicks.
Capture that qualifies leads as they arrive, so sales only sees the real ones.
Every lead tagged, scored and routed automatically, no contact left sitting.
Timed email sequences that keep long industrial cycles warm until the buyer is ready.
Qualified leads reach sales with full context, owned end to end.
Pricing
Clear pricing. Start with a free review.
Essential
Smaller teams
1 850 € / month
The core pipeline, owned end to end: campaigns, landing pages, forms and follow-up, with ongoing optimisation and a report your leadership can trust.
Growth
Mid-sized companies
2 850 € / month
Everything in Essential, plus nurturing and marketing automation, for pipelines with more moving parts: more campaigns, more customer segments, more handoffs.
Scale
Large companies
from 3 900 € / month
For complex setups: multiple product and customer groups, parallel campaign tracks, several nurturing sequences, and a bigger sales team to hand over to. Priced by complexity.
Need just part of the pipeline? We also take on single pieces, a campaign, a landing page, automation or nurturing, and plug into what you already have.
What drives the price is complexity, how many products, segments, campaigns and sequences, not headcount. We'll find the right fit on the review call. I am not registered for VAT, so the prices shown are final. They cover our work and pipeline management. Media budget is paid directly to the platforms.
Proof
Why it works.
What global data says
Nurtured leads make 47% larger purchases. (Annuitas Group)
What our results say
Qualified demand and return on ad spend on industrial B2B lead campaigns, measured to actual sales.
On the review call we look at your flow, not our slides.
Why PipelineWorks
Senior expertise, delivered fast.
In-house, not an agency
Over 15 years of experience inside global companies, most of it in industrial B2B. Responsibility for results across more than 50 markets. We know what sales teams need from marketing.
A small senior team
Senior people work on your pipeline, not juniors under supervision. You save time in execution, briefing and reporting. You pay for the result, not for headcount.
Book
See where your pipeline leaks.
30 minutes, no commitment.
We'll walk through your full lead flow, from first contact to closed deal. Together we'll identify the points where the process can be improved.
Prefer email? hello@pipelineworks.io